Sunday, 8 November 2020

How To Start A Business From Home The Easy Way

In this article, we're going to be talking about how to start a business from home. These are things that you must consider when starting an online business. This blueprint will get you off the ground and running and will make you consider all the key foundation to starting your online business the correct way, and what I wish somebody would have told me at the beginning of my online journey 

Just a quick note: Do I believe that maybe everyone should have an online business? I know that sounds weird, but I do think it's a smart thing for everybody to have an online business. Even if you have a job or maybe even if you have a brick-and-mortar business. I believe that online businesses are the way of the future, and I think it's a great idea to have something to fall back on. I love the idea of a build your online business that you have something to fall back on. So like if you get sick or like women when you want to take maternity leave you can have your online business at home instead of having to ask for time off with your boss. There's a ton of advantages to online business 

Let's go ahead and get started 

1. Evaluating Different Business Models

There's a ton of different types of online business models out there. For example,

  • E-commerce, building an online store. 
  • Etsy, making handmade things. 
  • Affiliate Marketing. 
  • Coaching and Consulting 
  • Building Digital Courses 

The list is endless of things you can do online. So you need to evaluate what suits you the best and what most interests you. 

List Your Abilities And Fields Of Expertise

Make a list of the abilities you have, things you know, things you're good at, things that people consider you an expert at, things that people ask you on a regular basis. The point is, what are people always asking you how to do? maybe you're a good golfer, maybe you're a cook, maybe you're good at writing, maybe you're good at public speaking. Whatever it is, think about the abilities you have and write those things down

What Are Your Interest?

This online business is convenient, it's important, there are many advantages, but if you don't have an interest in the type of business you're building, for example, if you're just creating a Shopify store just to do print on demand, throw some designs on a shirt and curtains and just sell them, it's not really bringing you passion or interest that business model is not going to last long. I promise you. So make sure you find a business model you like, write down the pros and cons, the abilities you have, and your interests. Try to marry the two combine the two and there you go.

2. Figuring Out Your Business Skills

What skill is going to bring you income? What I mean by this is, let's say maybe you are good with relationships or maybe you have a skill where you're teaching people how to do financial literacy or whatever talent you have, turn that into an income-producing skill. Think about what people would pay you for. And this is very important.

Because one eight-figure entrepreneur that I follow once said that if he had a gun to his head and he had to make money the next day what would he do to make a ton of cash? He would sell his knowledge.

So you can sell your knowledge in all kinds of forms, whether you're a one-on-one coach, whether you are doing stuff in a group coach, maybe you have a membership site. The idea is you want to figure out what your offer is going to be. 

I like to use this example of a bakery. There's a couple they own a bakery on the East Coast

Their channel is all about documenting their bakery journey. How they started their bakery, how to build a brick-and-mortar business, how to rent a space and get the most bang for your buck when you have this bakery so that you're not spending a fortune on your fixed cost. 

Things that I have no idea how to do. I have no idea how to build a brick-and-mortar business, but this couple does. So if I were them, what I would do is they're offering their high-income skill. I would teach other business owners or aspiring entrepreneurs who want to build their local store or business how to build a brick-and-mortar business, and I would teach them from scratch like what you need to do. How to rent places out like things to look for.

I am Not sure, but there are tons of people, millions of people in the United States, and all over the world who still want to build a store. And so that is what I mean by figuring out what your skill is going to be.

3. Creating A Lead Magnet

What exactly are you gonna give away for free?

  • PDF
  • E-book 
  • Free training 
  • Free webinar 
  • Free mini-course

I know this may sound like a different language to you right now, but trust me, it is not that hard. Just some type of content whether it's in the form of writing, or whether it's in the form of a video which you would be willing to give away for free

Let me give you an example, a friend of mine is in the real estate industry. I was like, can you create an e-book that you can give away for free? and he was like, oh, I can create an e-book and I'll sell it for $30. And I'm like, why? like, you have to have something to give away for free to build authority and trust with people who come across your brand, who come across you, who want to learn from you, who want to get value from you, and who eventually want to buy your products or services.

So this is why a lead magnet is so important. Let's say you want to build a free mini-course where you have maybe a free video series giving an introduction on how to be a chef.

Maybe you would go to

You would have somebody create a course cover, they would package it up really nice and neatly, and you would just put your videos maybe in a Dropbox document or a Google Drive or somewhere where you could easily share it. And then you can give it away. Give that away and this is how you start to build your email list. We won't get into email marketing in this article, but that's the idea is giving away something for free in order to collect a name and an email from somebody so that later on you can sell something to them in the future.

4. Dominate One Social Medial Platform

Pick one social media platform to dominate. Why do I say this? Because a lot of people start a bunch of things. They start a Facebook fan page, they started an Instagram, they start a Pinterest, they play around with Facebook Ads, they start a YouTube channel, and don't follow through with it. And it is very bad in the beginning to be mediocre at all of these things. 

You want to dominate one social media platform one that is your favorite because that is going to be not only your first source of traffic, it'll be your first source of organic traffic, and more than likely it'll be your next source of paid traffic because eventually when you start to get profitable you'll be able to do pay advertising

Once you consider which social media platform you want to dominate. You definitely consider the following things

Sales funnels, what sales funnel builder are you going to want to use?

Website, what website builder are you gonna use? Are you gonna use something user-friendly drag-and-drop more like Squarespace or Wix? 

Email marketing, you have to start collecting leads. This should be the first thing you start doing with your channel is creating a lead magnet like I said before, your email list is really the property that you own.

You don't own your followers on Instagram, you don't own your subscribers on YouTube. Either one of those platforms can screw you and take away all that from you in the flash. So that is why it is so important to build that list. And so, you want to consider which sales funnel builder, email marketing platform, and website builder you want to use.

Those are my tips for you on how to start a business from home.

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