Sunday, 1 March 2020

4 Real Estate Agent Marketing Ideas For Massive Success

Real Estate Agent Marketing Ideas

Today I'm going to give you 4 real estate marketing ideas that you never thought of. if you are new in the real estate business, you really need to check out these 4 marketing ideas to get more exposure. Without wasting more time let's quickly get into the 4 tips that I have for you to market yourself as a real estate agent.

1. Custom Facebook Audience

Take your entire email database of all of your clients, all of your past clients, internet leads, all the emails that you have, and I want you to create a custom Facebook audience with those emails. And what that does is, is create an audience that you can name, it can be whatever you want it to be, and it's in your Facebook audiences. Now, when you run facebooks Ads, you can run ads straight to those clients, and your dollars will be going just to those people in their Facebook feeds.

That's big because you know that every dollar you spin on Facebook advertising is going to go straight to people that already know you or have heard of you or in your database getting emails from you may be, or whatever the case may be. This is huge because it builds brand, recognition, they see your email and they also see you on Facebook, now they're seeing you in both places. if they're not opening up their email, but they are looking at Facebook, they'll see you there. 

2. Link Instagram/Facebook

Combine your Instagram profile with your Facebook business page. And if you don't want to do that create a second Instagram account just for your real estate business and switch it to a business account and connect it to your Facebook business page.

That way when you're running those Facebook ads to your custom audience who are already your clients, you can simultaneously run those same ads on Instagram to the same people. I think this is amazing, because now if one of your clients opens up the emails great if they don't open up the email and they're on Facebook they will see you there, if they're not opening your emails or on Facebook but they're on Instagram, they see you there. And if they open the email, on Facebook and on Instagram they see you everywhere. 

3. Weekly Email

Do a weekly email every single week on the same day of the week forever to your entire database. This has been the glue and the foundation that has held much business and it will keep you relevant with everybody in your past in terms of real estate, and what it does is, it grows those relationships deeper for you without you having to really put in the work of calling all these people back. Because when it's consistent it shows how dependable hard-working, professional, knowledgeable, that you are and that's what people want to see. 

4. Instagram Story Ads

Run ads in Instagram stories. Instagram stories is really big right now. there are 800 million monthly users on Instagram, 300 million of them are watching the stories and it's growing, this is also somewhere where there's some underpriced attention because Instagram is still trying it out, it's still new into the market and when things are new, it features are new and the way different platforms run their ads is a new situation, that's when you really need to take advantage of it.

For example, back on when Facebook live first started, when you went live, it sent it to everybody, there where people who get 18,000 to 20,000 views just on regular Facebook live. But now you get 100 or 200, in the beginning stages is when you see the biggest growth and I think ads in the Instagram stories are something you really need to take advantage of and you can create those stories in the Facebook Ads manager.

Those are my real estate marketing ideas that you've never heard of. Thanks for reading our article.

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